职位描述
About the Role
El Lwaa Legal Services is looking for a results-driven Digital Marketing Specialist with hands-on experience in Google Ads, Search Engine Optimization (SEO), and website conversion optimization.
We are looking for a practical, analytical, and ambitious professional who understands that successful digital marketing is not just about increasing website traffic, but about generating qualified leads, acquiring new clients, and driving measurable business growth.
The ideal candidate will take ownership of our digital marketing performance and help develop effective strategies to increase the company's online visibility, lead generation, and sales.
Key Responsibilities
Plan, launch, manage, and optimize Google Ads campaigns to maximize ROI and generate qualified leads.
Develop and implement SEO strategies to improve organic search rankings and website visibility.
Conduct keyword research, competitor analysis, and identify new growth opportunities.
Optimize service pages and landing pages to improve conversion rates and generate more client inquiries.
Develop data-driven digital marketing strategies aligned with the company's business objectives.
Track and analyze campaign performance using Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager.
Monitor key performance indicators, including cost per lead, conversion rates, lead quality, and return on ad spend (ROAS).
Prepare regular performance reports and recommend actionable improvements.
Collaborate with the website development team to improve website performance, user experience, and conversion tracking.
Identify and implement new opportunities to increase qualified leads and sales through the company's website.
Continuously test and refine campaigns, landing pages, and marketing strategies to improve results.
Requirements
Proven hands-on experience in Google Ads and SEO.
Strong understanding of performance marketing and lead generation.
Practical experience with Google Analytics 4, Google Search Console, and conversion tracking.
Good knowledge of keyword research, search intent, and competitor analysis.
Understanding of Conversion Rate Optimization (CRO) and landing page optimization.
Strong analytical, problem-solving, and reporting skills.
Ability to work independently, take ownership of results, and make data-driven decisions.
A results-oriented mindset with a focus on lead quality, customer acquisition, and measurable business outcomes.
Previous experience in professional services, B2B marketing, or legal services is a plus.
What We Offer
The opportunity to contribute directly to the company's digital growth strategy.
A professional working environment with room for initiative and experimentation.
The opportunity to develop and implement new marketing strategies.
Career growth opportunities as the company expands.
Competitive compensation based on experience and qualifications.
Working Conditions
Working Days: 6 days per week.
Weekly Day Off: Friday.
Working Hours: 11:00 AM – 6:00 PM.
Work Location: Downtown Cairo, Egypt.